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Brief
We worked with The Dubliner Whiskey to develop a full content funnel that authentically embodies its distinctive personality, looks and feel in the crowded whiskey market.
Solution
Our team captured genuine consumer reactions through taste-test interviews, authentic lifestyle reels, partnered with a Pittsburgh Steelers influencer and 2x local artists to create content that deepened their relationship with their audience, aligning the brand with their culture, humour and personality.
Results
We generated a 500%+ increase in engagement across socials through reels, landing page videos, giveaways, customer engagement and product videos that consistently reflect The Dubliner's brand personality.
About this project
Our team captured genuine consumer reactions through taste-test interviews, authentic lifestyle reels and influencer partnerships. We partnered with a Pittsburgh Steelers influencer and 2x local artists to create content that resonates with football, game-day culture, sneaker heads and the American target audience. To reinforce the content strategy we produced a pop-up event with a DJ, invited their followers and captured authentic lifestyle footage. We used cocktail recipes and trending POV reels with seasonal themes featuring real staff to solidify the brand’s unique character even further.
The WOW factor
We generated a 500%+ increase in engagement across socials through reels, landing page videos, giveaways, customer engagement and product videos that consistently reflect The Dubliner's brand personality. We turned the social presence of the brand from just another Whiskey brand to authentically ‘The Dubliner’, using Influencer and artist collaborations to deepen the relationship with their audience, aligning the brand with their culture, humour and personality.
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