Brief
We worked with the Donegal Catch team to improve digital engagement by producing value-driven content optimised for TikTok, Instagram and YouTube, focusing on Irish families.
Solution
We blended storytelling, recipe videos and brand activations to create an Omnichannel content funnel, strategically designed to engage Irish families through Donegal Catch products.
Results
A 45% Increase in Engagement, 30% reduction in production time and diverse content that resonates strongly across social platforms, creating a content process that will stand the test of time and continuously improve.
About this project
Our team developed recipes that compliment Donegal Catch frozen fish products and aligned strategy with current trends, ensuring content would appeal to Irish families. We pitched the idea of "The Donegal Catch-Up", engaging storytelling videos featuring children interviewing Donegal Catch staff, sharing the brand’s story in a lighthearted and wholesome format. To support the brand's Tesco retail launch, we filmed in-store interviews where customers tasted the products. These genuine testimonials from customers were transformed into compelling social media content.
Overall, we love the new content. It’s lighter, fresher and we love the colours!
The Donegal Catch Team
The WOW factor
Our dedicated team—including a project manager, food stylist, director and camera operator—worked together to oversee everything from pre-production to final delivery, ensuring execution was both effective and efficient. We established comprehensive video guidelines and Standard Operating Procedures to maintain consistent quality and streamline future content creation for Donegal Catch.
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