Brief
We worked with The Dubliner Whiskey to develop a full content funnel that authentically embodies its distinctive personality, looks and feel in the crowded whiskey market.
Solution
Our team captured genuine consumer reactions through taste-test interviews, authentic lifestyle reels, partnered with a Pittsburgh Steelers influencer and 2x local artists to create content that deepened their relationship with their audience, aligning the brand with their culture, humour and personality.
Results
We generated a 500%+ increase in engagement across socials through reels, landing page videos, giveaways, customer engagement and product videos that consistently reflect The Dubliner's brand personality.
About this project
Our team captured genuine consumer reactions through taste-test interviews, authentic lifestyle reels and influencer partnerships. We partnered with a Pittsburgh Steelers influencer and 2x local artists to create content that resonates with football, game-day culture, sneaker heads and the American target audience. To reinforce the content strategy we produced a pop-up event with a DJ, invited their followers and captured authentic lifestyle footage. We used cocktail recipes and trending POV reels with seasonal themes featuring real staff to solidify the brand’s unique character even further.
Way Out West has been an incredible content partner for Dubliner Whiskey over the past six months. Their creativity, flexibility, and dedication have played a key role in elevating our brand’s presence across social media. From day one, they understood our vision and brought it to life with bold, engaging content that truly resonates with our audience. Their work during our US trip to Pittsburgh, capturing our partnership with the Pittsburgh Steelers, was nothing short of exceptional. Every detail was handled with professionalism and passion, ensuring top-quality content that exceeded our expectations. Beyond their creativity, they are deeply engaged with our brand, always bringing fresh ideas and a proactive approach. They have recently started adapting our content to align with our rebranding, and they immediately understood our new vision and the audience we’re targeting. Their ability to evolve with us while maintaining top-tier content is truly impressive. I highly recommend Dave and his excellent team at Way Out West. They go above and beyond in every project, and we couldn’t ask for a better content partner!
The Dubliner Team
The WOW factor
We generated a 500%+ increase in engagement across socials through reels, landing page videos, giveaways, customer engagement and product videos that consistently reflect The Dubliner's brand personality. We turned the social presence of the brand from just another Whiskey brand to authentically ‘The Dubliner’, using Influencer and artist collaborations to deepen the relationship with their audience, aligning the brand with their culture, humour and personality.
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