Brief
Challenge the notion that Little & Green's canned cocktails are only for warm weather, aiming to position the brand as a year-round choice for the fun, rebellious and bold youth.
Solution
Produced engaging short-form videos and photography for all seasons from festival taste test interviews to a full production blind dating show to support Valentine’s Day content with contestants enjoying their cans. All of the content reinforcing the brand's unapologetically bold image.
Results
The campaign successfully repositioned Little & Green as a bold and youthful brand, unrestricted to any season. The content was tailored to relate with their target audience, increasing engagement across socials.
About this project
The campaign successfully repositioned Little & Green as a bold and youthful brand, unrestricted to any season. The content was tailored to relate with their target audience, increasing engagement across socials.
Delighted to have partnered WOW and their production team on multiple video projects which are still ongoing. It has been a pleasure working with Dave and his super talented team who deliver high-end work, really going above and beyond what we expected from each project. Highly recommend.
The Little & Green Team
The WOW factor
Our dedicated team—including a project manager, content strategist, UGC interviewer, director and camera operator—worked together to oversee everything from pre-production to final delivery, ensuring execution was both effective and efficient. We established comprehensive video guidelines and Standard Operating Procedures to maintain consistent quality and streamline future content creation for Little & Green.
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