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client

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role

PLATFORM

year

launch project

Objective

The Dubliner Whiskey partnered with us to help them to create a bank of content that resonated with their audience while also giving them a unique take on content in the crowded Irish Whiskey Market. We did this by creating a content strategy that fit with their youthful messaging, carving them their own content look and feel, seperating them from competing brands.

Goal: Create a bank of content that looks and feels like ‘The Dubliner’.

What we've done

1. Digital Strategy

2. Content Creation & Strategy

3. Competitor Research & Market Fit

4. Landing Page Videos

5. Reels for TikTok & Instagram

‍Concept Development

Crafted a series of cocktail videos with festive themes, using staff and creative storytelling to highlight the brand’s personality.

Influencer & Artist Collaborations

‍Partnered with a Pittsburgh Steelers influencer to drive giveaway momentum and featured two native Pittsburgh artists to share stories that mirror The Dubliner’s narrative.

Organic Content Capture

‍Executed both staged (fake) and real party shoots, creating ‘Happy New Year’ content in advance while capturing authentic consumer reactions during interviews.‍