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Creative Process

Since 2022, we have collaborated closely with Egan's Irish Whiskey to enhance their digital presence and facilitate expansion into new markets, including strategic initiatives in China and Japan. Our focus has been on crafting compelling brand story videos tailored to secure new distribution channels.

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1. Brand Story Production : Our collaborative efforts extend beyond traditional borders, with a specific emphasis on penetrating emerging markets such as China and Japan. By creating impactful brand story videos, we aim to not only introduce Egan's Irish Whiskey to new audiences but also to establish a strong presence that resonates with the cultural nuances of these diverse markets.

2. Social Media / Short Form Video : In tandem with brand story videos, we produce short-form content designed to captivate audiences organically on social media platforms. This approach serves as a dynamic tool for attracting and engaging with new customers, fostering a digital community around the Egan's Irish Whiskey brand.

3. Dublin Airport Digital Video: We've produced compelling videos specifically for the Duty-Free Loop at Dublin Airport, both in 2023 and 2024. These videos are strategically crafted to catch the attention of travellers passing through the airport, providing a unique opportunity to leave a lasting impression and generate interest in Egan's Irish Whiskey among global consumers.

Results

Our collaborative efforts have contributed significantly to Egan's Irish Whiskey's digital presence and market expansion goals. The brand story videos have played a crucial role in securing new distribution channels, particularly in the dynamic markets of China and Japan.

The short-form content designed for social media has effectively attracted and engaged new customers, fostering a vibrant online community around the brand. 

Furthermore, the Duty-Free Loop videos have successfully captured the attention of travelers, further amplifying Egan's Irish Whiskey's visibility on the global stage.