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client
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role
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PLATFORM
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year
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Objective
Jump Juice partnered with us to create an OOH Campaign for their 22 locations nationwide. The goal was to boost sales for the new Lavazza coffee menu for the summer of 2024. We developed a series of product videos showcasing these refreshing drinks, with the flagship Dublin Airport store launch as the campaign's priority.
What we've done
1. Creative Strategy
2. OOH Campaign
3. Short Form Social
4. Digital Displays
5. Video Menus
Creative Process
1.Breaking Creative Boundaries: The core of the campaign's success lies in breaking beverage stereotypes through a creative lens. We harnessed our creativity to transcend conventional boundaries and communicate that Jump Juice's new Lavazza coffee drinks are more than just beverages—they are experiences waiting to be savoured.
2. Content Creation: Unleashing our creative prowess, we conceptualised and developed visually captivating content. This included scripting, storyboarding, and crafting scenes that not only showcased the refreshing new drinks but also engaged the audience on a sensory level.
3. Visual Editing: The editing process was crucial in bringing our vision to life. We meticulously curated the visuals, ensuring a seamless flow that accentuated the refreshing nature of Jump Juice's new menu. Each frame was deliberately chosen to evoke a sense of delight and anticipation for these new flavours.
4. Social Media Optimisation: Recognising the impact of social media, our strategy included optimising content for these platforms. We tailored visuals and messaging to align with the dynamics of each platform, resulting in a campaign that not only captured attention but also encouraged sharing and engagement.
The outstanding success of the launch at the flagship Dublin Airport store, where the drinks menu with in-store videos saw a remarkable surge in sales, highlighted the effectiveness of our approach. This success story underscores our mission at Way Out West Productions to create thumb-stopping moments that blend the digital and physical worlds, crafting mouth-watering content that makes people stop and try.
Results
The results were outstanding: the drinks menu with in-store videos saw a remarkable surge in sales. This successful launch increased footfall and sales at the airport, paving the way for a nationwide rollout.
At Way Out West Productions, our mission is to create thumb-stopping moments. Blending the digital and physical worlds to craft mouth-watering content that makes people stop and try.
Let's talk
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