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client
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role
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PLATFORM
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year
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Objective
We created a funnel of short form content to be run as targeted ads on Facebook / Instagram and Google / Youtube directing engaged viewers to the website landing page where we continue to nurture and build trust with 3 longer format explainer videos
What we've done
1. Digital Strategy
2. Content Creation
3. Short Form Video
4. Landing Page Videos
5. Targeted Ads Re-Formating
Creative Process
1. Research: Conducted comprehensive research on Gourmet Fuel's brand, values, and industry landscape. Analysed competitors and identified the target audience to inform the video content strategy.
2. Concept Development: Utilized insights gathered from research to brainstorm and outline concepts for three explainer videos and over 50 targeted ad videos. Explored diverse ideas to ensure a dynamic and engaging visual narrative.
3. Scripting: Translated conceptual ideas into detailed scripts and storyboards. Collaborated with the client to refine the narrative structure, ensuring alignment with the brand's messaging and objectives.
4. Content Creation: Leveraged digital tools and platforms to bring the scripted concepts to life. Used professional video editing software for the creation of the explainer videos, ensuring clarity and coherence in conveying information.
5. Post Production: Engaged in iterative editing to fine-tune both the explainer videos and targeted ad videos. Paid special attention to details, transitions, and overall video flow, maintaining consistency with the brand's identity.
6. Finalization: Delivered the final set of three explainer videos and over 50 targeted ad videos in various formats, ensuring compatibility for digital platforms and potential broadcast use.
Results
The explainer videos effectively communicated Gourmet Fuel's message, while the targeted ad videos contributed to increased online engagement. The campaign garnered millions of views across the targeted ads, directing ready-to-purchase customers to the website.
As a part of the campaign's success, the website underwent a refreshing transformation. Loop videos featuring highlights from the targeted ad videos and the three explainer videos ("Why," "Who," and "How") now grace the banner. This strategic placement ensures that Gourmet Fuel's core messages are upfront and center, ready to answer any last questions their target customer might have. This immersive web experience enhances engagement and bolsters the brand's connection with its audience.
Let's talk
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